Turn Your Gym Into
a Lifesaving Force
Join Heart & Hustle, powered by Miller-Keystone Blood Center and former NFL running back and fitness leader Andre Williams to compete for impact and save lives.
About the Campaign
What is
Heart & Hustle?
Heart & Hustle is a partnership opportunity designed to connect fitness communities with a life-saving mission. Supported by fitness leader Andre Williams, it brings together strength, friendly competition, and community impact. Your gym becomes part of something bigger, turning everyday workouts into real, life-saving action.
- Save Lives
- Foster Friendly Competition
- Zero Cost to Join
How It Works
Get Started
- Join the Campaign
Sign up and become an official Heart & Hustle partner. - Promote to Your Members
Co-branded marketing materials to spread the word. - Track Your Impact
Members donate blood using your unique Group ID. - Compete and Climb the Leaderboard
Watch your orgaanization move up the rankings. - Win and Get Recognized
Major exposure and exclusive rewards.
Why YOU Should Join
More Than a Workout
Grow your membership, energize your members, and stand out in your community.
Increase Your Visibility
You will be featured across MKBC’s social media, website, and email campaigns for maximum local exposure.
Inspire Your Community
Stand out as an organization that goes beyond workouts and gives back in a meaningful way.
Boost Member Engagement
Give your members something to rally around with a challenge creates excitement, loyalty, and participation.
Get Marketing Support
We provide the creative assets so you can promote the campaign.
Strengthen Your Brand
Align your organization with a mission that people care about and remember while building community.
Encourage New Memberships
Attract new members who want to be part of an organization that makes a real impact.
Meet Andre Williams
Turning NFL Grit Into a
Life-Saving Mission
Andre Williams made his mark in the NFL as a tough, downhill running back known for his intensity and work ethic. After being drafted by the New York Giants, he led the team in rushing as a rookie and went on to play with organizations like the Chargers and Colts, earning respect for his no-nonsense style on the field. Today, Andre brings that same drive to Heart & Hustle, rallying gyms and communities around a powerful cause. By using his platform to promote blood donation, he’s inspiring others to channel their strength into something bigger and make a real impact.
What You Receive
Everything You Need to Launch & Win
- Co-branded digital marketing assets for social, email, and web.
- Co-branded print materials like posters, signage, and flyers.
- Social media and email features from MKBC.
- Website listing with your logo and link.
- Local media and PR exposure.
- Opportunity to host pop-up workouts with former NFL player Andre Williams.
- Potential feature on the Your Blood, Their Hope Podcast.
Competition & Recognition
Heart & Hustle includes a friendly competition between fitness facilities to keep things fun and engaging.
- Weekly leaderboard updates keep the momentum going.
- Members are motivated to contribute to your gym’s success.
- Rankings are easy to track and share.
Top Rewards
- Canteen sponsorship at your nearest donor center.
- Social media and email spotlight.
- Featured on outdoor advertising (billboards).
- Podcast feature with Andre Williams.
- Canteen sponsorship at your nearest donor center.
Bonus:
Early participants may be recognized as Premier Fitness Partners and receive additional exposure.
What Your Members Get
Incentives That Get People Involved
Heart & Hustle is a partnership opportunity designed to connect fitness communities with a life-saving mission. With this fun, friendly competition, your gym becomes part of something bigger.
Donor Giveaway
*While Supplies Last
- Heart & Hustle t-shirt
- Branded gym bag
- Water bottle
- Workout towel
- Hydration pods
- Protein bar
Prize Drawing
1 Donation = 1 Entry
Every successful donation earns members an entry into the prize drawing for a free one-year gym membership. The more donations, the more chances to win.
Get Started
Join the Movement
Our team will guide you through everything, provide your materials, and help you launch quickly.