Rise to the Challenge

Unite, Compete, Save Lives

Miller-Keystone Blood Center is partnering with Lehigh Valley hotel groups for a high-impact, month-long blood donation challenge in April 2026, designed to raise awareness about the ongoing need for blood and promote meaningful community action across the Lehigh Valley.

Inspired by competitive spirit, this campaign unites hotel teams in a friendly competition to see who can recruit the most donors. By leveraging the industry’s strong community ties and leadership networks, the initiative positions blood donation as a powerful act of service, teamwork, and local pride.

Together for Life

How to Donate

Donate at one of our Lehigh Valley MKBC Blood Donation Centers and provide your participating hotel’s Group ID# when you register. Checking in and changing lives.

United in Generosity

score big, save lives

Potential Lives Saved

Up to

1662

Lives Saved

554

Donors

Cedar Crest College

Up to

99

Lives Saved

33

Donors

DeSales University

Up to

138

Lives Saved

46

Donors

Lafayette College

Up to

183

Lives Saved

61

Donors

Lehigh Carbon Community College

Up to

102

Lives Saved

34

Donors

Lehigh University

Up to

231

Lives Saved

77

Donors

Moravian University

Up to

150

Lives Saved

50

Donors

Northampton Community College

Up to

153

Lives Saved

51

Donors

Penn State Lehigh Valley

Up to

111

Lives Saved

37

Donors

Kutztown University

Up to

228

Lives Saved

76

Donors

Geisinger Commonwealth School of Medicine

Up to

75

Lives Saved

25

Donors

Lackawanna College

Up to

12

Lives Saved

4

Donors

Penn State Berks

Up to

96

Lives Saved

32

Donors

Reading Hospital School of Health Sciences

Up to

84

Lives Saved

28

Donors

Blood Donor Madness

Thank You for Joining!

Our Donor Madness Campaign officially wrapped up on April 4th, and what an incredible run it was!

This year, 10 schools came together with one goal to help save lives through the power of blood donation. Thanks to every student, staff member, and supporter who rolled up their sleeves and made a difference. While the campaign may be over, the need for blood is year-round. Keep the momentum going,  schedule your next donation and continue being a hero in the off-season.

We’d like to thank our generous sponsors, Capital Blue Cross and BSI.

Blood Donor Madness

Proud Sponsors

We’d like to thank our generous sponsors, BSI Corporate Benefits and Capital Blue Cross.

Why Participate?

Exciting Incentives

  • Fill out the form to be eligible to win an e-gift card.
  • Student, faculty, and staff Prizes: MKBC will randomly select (3) donors from the winning college and (5) others from the list of all donors. 
  • Selected Student, Faculty, and Staff e-gift card winners will need to provide their current college ID when claiming the gift card.

* Any MKBC raffle drawing winner under the age of 18 must be accompanied by a parent/guardian to receive prize. One blood/platelet donation counts towards one MKBC raffle drawing entry. MKBC employees and their families are not eligible for this raffle drawing.

College Students, Faculty & Staff

Register to Win!

Donor Madness 2025

Thank You for Joining!

Our Donor Madness Campaign officially wrapped up on April 4th, and what an incredible run it was!

This year, 10 schools came together with one goal to help save lives through the power of blood donation. Thanks to every student, staff member, and supporter who rolled up their sleeves and made a difference.

While the campaign may be over, the need for blood is year-round. Keep the momentum going,  schedule your next donation and continue being a hero in the off-season.

MKBC-donor-madness

What You Need To Know

Get The Facts, Join The Fight

  • $1,000 donation towards the school’s scholarship fund for colleges meeting or exceeding their goal. Goals will be calculated prior to the competition start date and will be based on a percentage of the school’s student population. Scholarships are awarded at the discretion of the participating institution.
  • $10,000 donation towards the school’s scholarship fund and title of “Blood Donor Madness Champion” for the college that exceeds their goal by the highest percentage. Scholarships are awarded at the discretion of the participating institution
  • Only students, staff, and faculty with valid college IDs are eligible for raffle prizes. Supporting donors are welcome to donate in a school’s name but are not eligible for prizes.

How to Donate

Easy Access for All

  • Donate at MKBC Blood Donation Centers or at on-campus drives (max. one per month) from January 12th to April 3rd, 2026.
  • Use your school’s group code and show your College ID to contribute to your school’s tally.
  • For students without transportation to one of MKBC donor sites, free rides are available through Uber Health. Call: 1-800-B-A-DONOR and select option 2. Someone from MKBC will schedule a round-trip ride for you. Two or more persons for an Uber trip will be required, so bring a friend to donate, or two friends!
  • When making appointments at donor centers during evening hours, the last appointment time that may be scheduled is 5PM.

Room For Life Leaderboard

FAQs

Answers to Your Questions

What percent of people donate blood?

Only about 3% of the population donates blood.

What percent of people will need a blood transfusion at least once in their lifetime?

Approximately 25% of people will require a blood transfusion at some point in their lives.

What percent of people are eligible to donate blood?

Around 62% of people are eligible to donate blood.

How often can someone donate?

Whole blood can be donated every 8 weeks, while platelets can be donated every 7 days.

Overall, are blood donations increasing?

No, blood donations have decreased by 11% since 2019.

Are blood donations increasing for 19-24 year olds?

No, there has been a 31.9% decrease in blood donations from this age group.

What percent of blood donors are 19-24 years old?

Only 8.6% of blood donors are in the 19-24 age group.

How I can find my hotel Group ID

Here are hote group ids of different hotels participating in Room For Life campaign.

 

HotelGroup ID
Springhill Suites Allentown Center ValleyE434
Home2 Suites EastonE435
TRU EastonE436
Woodsprings Suites AllentownE433
Ramada Allentown BethlehemE432
Best Western Allentown Lehigh Valley9997
Home2 Suites Allentown Bethlehem AirportE429
Hilton Garden Inn Allentown Bethlehem AirportE430
Staybridge Suites Allentown Bethlehem Airport7284
Four Points by Sheraton Allentown Lehigh Valley5756
Hampton Inn EastonE438
The Grand Eastonian Hotel & SuitesE439